PORTFOLIO
Photomaton by Sara
An intelligent photobooth for commercial areas
The concept
The Photomaton by Sara is a redesign of the existing photobooth from Photomaton. The brand characteristics were kept in the new design while making the product modern and intelligent. The Photomaton by Sara includes a smart mirror which simplifies the interactions with the product and an advertising screen. It is fit for frequently visited commercial areas.
The Photomaton by Sara, an intelligent photobooth for commercial areas.
Branding
The redesign was done for the brand Photomaton to ensure the new model stayed fit to their brand identity. A moodboard and colour architecture was created. For the new design a fitting logo was made.
To identify what the new model had to offer four main drivers were drafted. A moodboard was created to visualize the design drivers that would later determine the look and feel of the product.
All this was done with the existing brand of Photomaton in mind.
Drivers
Commercial
Minimalistic
Intelligent
User friendly
Personalisation
Brands that are interested in purchasing the booth for their areas can personalise the LED-lights to fit their brand identity and showcase personalised information on the screens.
This showcases that the booth is multifunctional and a perfect fit for every costumer.
Photomaton personalised for De Lijn
Thanks to the smart mirror the user can always see his face while controlling the photobooth. This reduces the chance of failed pictures while providing a clean and modern look.
The mirror is see-through in one direction so the user only sees the interface and the camera stays hidden.
Usage
