PORTFOLIO
Muji
This hairdryer is designed to fit within the Muji brand family and reflect the brand's identity.
Design exploration
To determine which materials and details will be used in the final design, a moodboard of MUJI’s most used materials and design details was made.
Form exploration
The goal of making this moodboard was to find the characteristic shapes and curves MUJI uses in its designs. By indicating the most prominent curves, we got a sense of how to design our brand extension.
Sketching
Through the form exploration, final models were sketched out for the new Muji hairdyer. These sketched were made using a digital sketching program and drawing pad.
Hairdryer
The result of this brand research and product design process is a new hairdryer which fits inside the Muji product family. Design features like soft curves and plain surfaces add to the simplistic feeling of this brand. Attention to detail can be found in the buttons and finish of the product.
